Brand is everything! Whether in your personal brand or your business brand, defining yourself to your audience is vital. You have to clarify who you are and how you want to be viewed, along with identifying your strengths and weaknesses. We are diving deep in today’s show in learning why your brand is a reflection of you.
Thalia Toha is a brand and business strategist for busy entrepreneurs looking to more strategically manage their business and grow their brand. Thalia is currently launching her website, where she shares practical techniques for entrepreneurs looking to get their brand strategically positioned without selling their souls to the expectations of social media. Unlike most brand experts, Thalia does not believe that social media is the be-all and end-all. In her free time, she loves exploring new food trends.
Becoming a brand expert
What are the brands that stand out in your mind? We can all think of certain brands that have a catchy logo, well-known tagline, or an unforgettable spokesperson. Thalia explains that her path to becoming a brand expert happened organically. Through her work in construction, architecture, and real estate, she was introduced to many national brands. She established relationships with executives and gained momentum through one-on-one work on their business strategy. She says that it’s the people attached to the brand names that make the difference because the brand is a reflection of the person behind the brand.
TWEET: “Honesty is a very important currency.” #chasingdreams
How would you define yourself? The question isn’t an easy one to answer, but it’s the foundation of Thalia’s work as a brand expert. She describes the three-step process she uses with her clients. The first step is flash-lighting, which means you look to those who know you and see you regularly. Get feedback and information about who you are and what you need to do. The second step is highlighting, in which you look at the feedback received and highlight the aspects of yourself that you most want to display. Thalia says we shouldn’t overlook highlighting our weaknesses because they are the things that make us unique and different. The third step is spotlighting, in which we focus on others, what we have to offer them, and how we can help them be better.
TWEET: Just because you CAN do all things doesn’t mean you SHOULD do all things. #chasingdreams
When a weakness isn’t a weakness
Do you view your weaknesses in a negative light? Thalia says you have to identify and know your weaknesses, but that you shouldn't keep them hidden or be embarrassed about them. A weakness is only a matter of perspective. What you might view as a weakness in yourself might be something that others see in you as a strength.
TWEET: ”Just start. Don’t wait until things are perfect. Movement creates momentum.” #chasingdreams
Guest Recommendation: ONE action for a dream chaser to take–”Just start. Don’t wait until things are perfect. Movement creates momentum.”
OUTLINE OF THIS EPISODE:
- [1:46] Let’s get to know Thalia
- [9:03] The path to becoming a brand expert
- [15:30] How to define yourself and your brand
- [20:35] The skewed perspective of ourselves
- [23:32] The significance of “spotlighting”
- [26:16] Don’t be a “jack-of-all-trades”
- [28:05] The clear WHY (not HOW or WHAT)
- [30:38] The evolution of who you are
- [32:20] Know your weaknesses
- [35:32] Be what no one else is
- [38:55] The importance of honesty
- [42:05] How to show the other side
- [44:03] Define yourself
- [47:07] ONE action for a dream chaser
Thalia on Facebook
Thalia on Instagram
Email Thalia for your free gift, the in-depth guide to her Three-Step Technique: firstname.lastname@example.org
The Golden Circle Presentation by Simon Sinek: http://www.simonsinek.com
TWEETS YOU CAN USE:
TWEET: With a brand, business, or as an individual, you can’t be a “jack-of-all-trades.” #chasingdreams
TWEET: “In branding, if you try to do everything, then you’re not doing anything.” #chasingdreams
TWEET: The brand is a reflection of the people behind it. #chasingdreams
TWEET: The viewpoint we have of ourselves is skewed and limited.