Do you root for the underdog? My guest today pulls for the underdogs of the podcast world—the small, independent podcasters who don’t grab the big sponsorships. Let’s find out what she’s about and how she has made her place in the podcasting arena.
Jessica Kupferman is an internet and digital marketing pioneer who helps content creators grow and monetize a loyal, rabid fan base through understanding connection and the power of influence. She has worked on branding and messaging for large corporations such as Comcast, Subaru, as well as with hundreds of bloggers, podcasters, and online entrepreneurs by teaching personality-driven social media and sales strategies. Jessica is the co-host and co-founder of the She Podcasts brand, which currently supports over 10,000 female podcasters, and has a digital marketing reach of over 50,000 content creators. She started a podcast advertising agency, JK Media Agency in 2015, and then sold it in 2017 to pursue her passion for helping independent podcasters to create connection and step into their influence. Currently, Jessica is the head of marketing for Rebel Base Media and loves helping their members prepare for success in podcasting. She’s a busy lady, and I’m happy to welcome Jessica to the show!
Creating an authentic organization for women
Can men be part of She Podcasts? The answer is no. The group remains loyal to maintaining an authentic organization for women podcasters—a place of familiarity and comfort where women can be themselves. Jessica wants it to be a safe space of relaxation and feels that allowing men to join would take away from that. Even though men have asked to join, she says, “If we let one, then we’d have to let them all!” Every other podcast group out there is available for men to join, so this one will stay different and unique. Jessica’s background in the corporate world was always in jobs in heavily male-dominated fields, so she’s happy to have founded and to be a part of something that offers exclusive support to women.
TWEET: Your legacy won’t be your body of work but will be how you make people feel. @jesskupferman
Why you can’t advocate for every cause
Do you champion the causes you believe in? Most of us love being the advocate and the voice for the things we feel strongly about. The problem is that so many try to champion EVERY cause. You can’t advocate for everything, because you’ll exhaust yourself, and trying to defend every cause makes you a vague person who seems like they don’t know what they really stand for. Wanting to help is NOT enough, because there has to be a connection and a personal incentive. Be who you are.
TWEET: You can’t be an advocate for everything all the time. @jesskupferman
Focus on the individual
Would you sacrifice to help “the little guy”? Jessica really wanted to help small shows monetize their podcasts, but she needed to prove that to her advertisers. Today, she teaches with the Podcast Success Academy and focuses on teaching podcasters how to pitch, grow, and market their podcasts. Jessica shares how she was willing to make sacrifices and changes, which were prompted by the loss of her daughter, a pivotal point in Jessica’s life. She says we need to learn to ask the right questions to figure out who we are.
TWEET: When you die, you take with you the memories of how you made other people feel. @jesskupferman
OUTLINE OF THIS EPISODE:
- [:25] Starting an organization and seeing organic growth
- [3:37] No men allowed
- [5:20] An environment of safety and inclusion
- [7:05] Jessica’s work in the corporate world
- [9:43] “Know, relate, understand, and respect”
- [14:37] The pressure to advocate for EVERYTHING
- [16:35] Don’t try to champion every cause
- [18:25] The dangers of social media
- [22:15] Why Jessica wanted to focus on “the little guy”
- [24:25] Making sacrifices and changes
- [28:07] Making sense of the loss of a loved one
- [30:25] Learning to pivot as you age
- [37:45] Jessica’s impact: having a good time
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TWEETS YOU CAN USE:
TWEET: Support the things that mean something to you. Don’t champion every cause. @jesskupferman
TWEET: The key is not figuring out what I’m supposed to do, but who I’m supposed to be. @jesskupferman
TWEET: In podcasting, I want to help women who aren’t like me and might be too timid to ask questions. @jesskupferman